brand marketing
PLATFORM ONE || DARE 2 DREAM || GAVIN ROSSDALE
Every four minutes, someone is diagnosed with a blood cancer. Every 10 minutes, someone dies from a blood cancer. Leukemia causes more deaths than any other cancer among children and young adults under the age of 20.
Platform One partnered with rock icon Gavin Rossdale and identified the Leukemia & Lymphoma Society as an organization committed to helping kids with cancer beat the disease so they can live full, active lives.
"For a company such as Platform One and a reknowned artist like Gavin Rossdale to take the opportunity to use their significant talents and resources to bring attention to blood cancers and to people living with the disease is an incredible gift that will have an impact on the people we serve." - Pam Swenk, Executive Director, The Leukemia & Lymphoma Society