brand marketing
PLATFORM ONE || DARE 2 DREAM
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In today’s economy, non-profit budgets are being cut and an increasing rate and important charities are being dissolved. Recognizing the need to uplift and support these important causes, Platform One launched Dare 2 Dream, a benefit concert and silent auction series that harnesses the power of music and entertainment to create an unparalleled platform for artists and brands to make life-changing impact for meaningful non-profits.
Platform One initially developed Dare 2 Dream with a belief in the power of music to create positive social change in the community. In only two short years, we have worked with several international platinum-selling artists to raise awareness, support and funding for some of the most meaningful non-profit organizations through momentous events at the House of Blues.
Dare 2 Dream and Platform One have been proud to partner with and feature Kings of Leon, Common, Cypress Hill, Talib Kweli, Gavin Rossdale, Gov’t Mule and Blues Traveler.
We have already generated noteworthy visibility and funding for The National Foundation for Entrepreneurship, The Common Ground Foundation, The Chicago Alliance to End Homelessness, The University of Chicago Comer Children’s Hospital, Working in the Schools, The Leukemia & Lymphoma Society and Partnership For Cures.
MGMT, Platform One Entertainment & Lollapalooza
Benefit The People's Music School
Check out pictures from the event!
Chicago, IL - Platform One Entertainment and Lollapalooza present Dare 2 Dream starring the Grammy-nominated band, MGMT. Dare 2 Dream, a benefit concert series and silent auction supporting the People’s Music School, was held at the House of Blues in Chicago on August 6th, 2010.
The People's Music School is a community-based, non-profit organization that provides musical education opportunities for those who otherwise would not be able to afford them.
"As a young band, we’re excited to help a program like People Music School that gets people interested in pursuing a musical education from a young age, especially since it is free and open to anyone regardless of financial background,” said MGMT band members. “It’s pretty cool that Platform One Entertainment and Dare 2 Dream are able to create events involving such unique and special organizations.”
The People’s Music School was started 34 years ago by Dr. Rita Simo with only $625, a donated piano and a dream to make the world a better place. Today the non-profit school serves over 500 students in its Chicago Uptown facility and in various outreach initiatives within the Chicago Public School System.
“We are thrilled to partner with MGMT and Platform One Entertainment’s Dare 2 Dream program,” said Ms. Simo. “ This is a unique opportunity to raise awareness and funds for our program, which is important since we don’t charge our students for their lessons."
Platform One Entertainment launched Dare 2 Dream, the benefit concert and silent auction series, to generate awareness, support and funding for some of the most meaningful non-profit organizations in the country. Dare 2 Dream events have generated noteworthy visibility and funding for The National Foundation for Entrepreneurship, The Common Ground Foundation, The Chicago Alliance to End Homelessness, The University of Chicago Comer Children's Hospital, Working in the Schools, The Leukemia & Lymphoma Society and Partnership For Cures.
“As one of the only totally free community music schools in the country, the People's Music School is a special place," said Jeff Sodikoff, President of Platform One Entertainment and Dare 2 Dream. “ We’re excited that MGMT and Lollapalooza have jumped on board to support this powerful vehicle for transforming lives.”
With their unique and prolific style of music, Brooklyn-based MGMT are the voice of a new generation. The Grammy-nominated band burst onto the music scene in late 2007 with their critically-lauded debut, Oracular Spectacular. Crisscrossing the globe for two years on tour, MGMT brought their incredible live show to the masses and cemented themselves as festival favorites. They recently released their sophomore album, Congratulations, to more raves from fans and critics alike. Associated Press said “MGMT sounds spectacular on sophomore disc,” while Reuters heralded the album as “timeless.”
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"Partnership for Cures is honored to be the charity recipient of the remarkable Dare 2 Dream Concert starring Blues Traveler at the House of Blues. Jeff Sodikoff and his team at Platform One Entertainment are passionate about using music to make the world better. Partnership for Cures is passionate about using Rediscovery Research to make patients better!” - Dr. Bruce E. Bloom, President and Chief Science Officer, Partnership for Cures
"On behalf of all of the physicians, researchers and cancer patients at the University of Chicago Comer Children's Hospital, we are so grateful to Platform One Entertainment, the Kings of Leon and the countless sponsors and volunteers who made this fantastic event possible. Your hard work and support will go a long way in helping us improve outcomes for children, adolescents and young adults with cancer" – John Cunningham, M.D., University of Chicago Comer Children’s Hospital
"For a company such as Platform One and a renowned artist like Gavin Rossdale to take the opportunity to use their significant talents and resources to bring attention to blood cancers and to people living with the diseases is an incredible gift that will have impact on the people we serve. The promotion received in conjunction with the concert was just incredible; having the opportunity to tell our story to a significant audience was fantastic, and from my perspective, we gave some of the kids we serve the chance of a lifetime by being on stage, meeting Gavin, and experiencing first hand a bit of celebrity. Thank you for that very special gift to them. We are very honored to have been selected to be a partner in this event." - Pam Swenk, Executive Director, Leukemia & Lymphoma Society
"We cannot thank you enough for involving WITS and giving us this wonderful opportunity! We appreciate all the hard work that goes into a production like that and we can honestly say that as a “bystander” the night was flawless! – Kristen Berlacher, Working in the Schools (WITS)
"I want to thank Dare 2 Dream for supporting WITS and showcasing its outstanding work and dedicated volunteers. Working together, WITS has mobilized businesses, government and the community to help thousands of low income and minority Chicago Public School students prepare for the future by improving their reading skills." - Chicago Mayor Richard M. Daley
"This event is so important, because it delivers the message that homelessness CAN be ended, for homeless youth and for the thousands of people who are homeless in Chicago each year. What it takes is reaching the public and the opinion makers, so that they make ending homelessness a priority. Cypress Hill and Platform One Entertainment are making a major contribution to the movement to end homelessness by raising awareness of the problem and of the solutions. We thank them for their vision and for their generous hearts." - Nancy Radner, CEO, Chicago Alliance to End Homelessness
"Seeing our students beam with excitement as they shook Common's hand or as they danced the night away was incredibly rewarding. And being able to host VIP's that we've been trying to get involved with the program was a huge help. And then there's marketing and branding...many new pockets of people are now aware of NFTE and our mission of teaching entrepreneurship. Again, your hard work and generosity created such a spectacular evening. We can't thank you enough." - Christine Poorman, Executive Director of NFTE Chicago
"The Dare to Dream event was a fantastic night! It was very special for us to kick-off and introduce the Common Ground Foundation in Chicago. Thanks again to everyone involved at Platform One, sponsors, donors and our Board of Directors." - Jodie Blum, Executive Director, Common Ground Foundation
