NON PROFIT MARKETING


In today’s economy, non-profit budgets are being cut and an increasing rate and important charities are being dissolved. Recognizing the need to uplift and support these important causes, Platform One launched Dare 2 Dream, a benefit concert and silent auction series that harnesses the power of music and entertainment to create an unparalleled platform for artists and brands to make life-changing impact for meaningful non-profits.

Platform One initially developed Dare 2 Dream with a belief in the power of music to create positive social change in the community. In only two short years, we have worked with seven international platinum-selling artists to raise awareness, support and funding for some of the most meaningful non-profit organizations through momentous events.

Further, this series is an ideal opportunity for brands and sponsors to generate tremendously favorable PR, demonstrate community responsibility, and impact Chicago’s most active citizens while helping to shed light on a very important issue. Sponsorship benefits and activation platforms can be utilized to generate brand awareness, showcase philanthropic commitment to the community, and target tomorrow’s emerging class of decision-makers. Dare 2 Dream is not only an incredible philanthropic initiative, but an extraordinary opportunity to create brand synergies in the most positive, direct, and credible environment.

The Dare 2 Dream property has secured invaluable strategic partnerships with the most powerful media (TV, radio, print), government officials, and major entertainment properties on both a local and national level.

Platform One Entertainment is extremely committed to continuing the development and delivery of amazing entertainment events to help benefit and bring meaningful awareness and fundraising to important causes and charities.




"Partnership for Cures is honored to be the charity recipient of the remarkable Dare 2 Dream Concert starring Blues Traveler at the House of Blues. Jeff Sodikoff and his team at Platform One Entertainment are passionate about using music to make the world better. Partnership for Cures is passionate about using Rediscovery Research to make patients better!” - Dr. Bruce E. Bloom, President and Chief Science Officer




"On behalf of all of the physicians, researchers and cancer patients at the University of Chicago Comer Children's Hospital, we are so grateful to Platform One Entertainment, the Kings of Leon and the countless sponsors and volunteers who made this fantastic event possible. Your hard work and support will go a long way in helping us improve outcomes for children, adolescents and young adults with cancer" – John Cunningham, M.D., University of Chicago Comer Children’s Hospital




"For a company such as Platform One and a renowned artist like Gavin Rossdale to take the opportunity to use their significant talents and resources to bring attention to blood cancers and to people living with the diseases is an incredible gift that will have impact on the people we serve. The promotion received in conjunction with the concert was just incredible; having the opportunity to tell our story to a significant audience was fantastic, and from my perspective, we gave some of the kids we serve the chance of a lifetime by being on stage, meeting Gavin, and experiencing first hand a bit of celebrity. Thank you for that very special gift to them. We are very honored to have been selected to be a partner in this event." - Pam Swenk, Executive Director




"We cannot thank you enough for involving WITS and giving us this wonderful opportunity!  We appreciate all the hard work that goes into a production like that and we can honestly say that as a “bystander” the night was flawless! – Kristen Berlacher, Working in the Schools (WITS)

"I want to thank Dare 2 Dream for supporting WITS and showcasing its outstanding work and dedicated volunteers. Working together, WITS has mobilized businesses, government and the community to help thousands of low income and minority Chicago Public School students prepare for the future by improving their reading skills." - Chicago Mayor Richard M. Daley




"This event is so important, because it delivers the message that homelessness CAN be ended, for homeless youth and for the thousands of people who are homeless in Chicago each year. What it takes is reaching the public and the opinion makers, so that they make ending homelessness a priority. Cypress Hill and Platform One Entertainment are making a major contribution to the movement to end homelessness by raising awareness of the problem and of the solutions. We thank them for their vision and for their generous hearts." - Nancy Radner, CEO




"Seeing our students beam with excitement as they shook Common's hand or as they danced the night away was incredibly rewarding. And being able to host VIP's that we've been trying to get involved with the program was a huge help. And then there's marketing and branding...many new pockets of people are now aware of NFTE and our mission of teaching entrepreneurship. Again, your hard work and generosity created such a spectacular evening. We can't thank you enough." - Christine Poorman, Executive Director of NFTE Chicago




"The Dare to Dream event was a fantastic night! It was very special for us to kick-off and introduce the Common Ground Foundation in Chicago. Thanks again to everyone involved at Platform One, sponsors, donors and our Board of Directors." - Jodie Blum, Executive Director