Platform One provides strategic planning and management of its street team which consists of 150 elite influencers who are eager to make an impact on their peers and fellow consumers. Our reps are located in major and secondary markets across the United States and go to the heart of each community to deliver and distribute music and promotional materials for our artists and brands.
Through grassroots and viral marketing initiatives tailored to each artist, our reps:
Connect with key music retailers, influential lifestyle retailers/outlets, tastemakers and trendsetters
Contact local press outlets and radio stations
Develop relationships with music/lifestyle retailers & outlets
Partner with and activate the largest local bands’ fan base in each market
Attend like artist shows in the market leading up to tour dates to distribute marketing materials
Through strategic brand development and activation, our reps:
Implement creative on-site promotions
Provide memorable consumer interactions
Engage in sampling and distribution of promotional materials
Deliver valuable market research
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